Cost-Efficient B2B Search & Revenue Innovator
Kellysearch, a division of Reed Business Information (RBI), is the largest business-to-business (B2B) search portal in Europe. It enables companies to search for B2B suppliers across the globe. Kellysearch serves two million companies, 200,000 products and services, and 10,000 B2B catalogs.
At the same time, as the web became the primary destination to find information for Kellysearch customers, the need to monetize that content became more urgent in order to stay viable. Kellysearch needed to convert its approach to maximize those opportunities and innovate revenue streams.
By boosting its content search capabilities for its core professional clientele in science/medical, education, legal and business, it could drive greater ad revenue with directly correlated content and ads. RBI also needed a flexible and scalable solution to move its traditional print ad business to the paid Internet search market in a quick and cost-efficient way.
How It Works:
A taxonomy team works with partners around the world to enhance the vast vocabulary and refine translations for a variety of foreign languages.
As search relevancy becomes a key driver in revenue streams and data becomes more complex with words and products that vary and overlap, SES is able to channel searches to results that match the query, despite variances in culture, language and terminology.
Kellysearch B2B listings now:
With SchemaLogic providing the infrastructure, Kellysearch can now create more customer satisfaction with greater search relevance, drive online advertising revenue, and remain a leader in its category.